The Emergence Of Nationalism By The End Of The Middle Ages In The14th

The Emergence of Nationalism By the end of the Middle Ages in the14th century, a new belief of nationalism appeared in Europe. Simultaneously, the feudal system was crumbling. The Hundred Year War helped develop nationalism, because the commoner had become more of a necessity in battle, thus making the nobility a less significant force. The peasants revolts, due to many economic and social problems of the day, weakened the feudal system by giving more power to the commoners, which in turn reduced the gap between the rich and the poor. Also, the commoners loosing faith in the church, because of the coruption in it made them turn from from the church, and towards their new found nation. The hundred year was a major cause that led the nationalistic movement. While fighting the war soldiers, who many were commoners, started to become more and more important. The commoners were used as footsoliders and were a very effectice force when tought how to use the new weaponary that came about du ring this time. The long bow was a deadly which the pesants used, it would destroy the enemines knights, by killing their horses beneath them. Also during the war the peasant became very loyal to thier King, and they began to think that they were one as a whole. With the idea as they are a whole, they developed the idea of they were a nation. This is personified by the letter that Joan of Arc, a French commoner wrote to the king of England and other nobility. In this letter she mentions that she wants the English out of her nation of France, and that she is willing use force to get them out. This was a commoner talking to the King of England as if they were equals. The idea of nationalism implied in the letter and basically says that, we French are sick of the English in France and we want you out and are willing to go to war to drive you out. War also cost the king a lot of money. So the king had to go to the pesants to get funds for the war. When he needed more money to fight t he wars he taxed the lower class. As the wars went on the peasants were taxed more and more, which eventually led to the peasants revolting. The feudal system, which was what everything in Europe was based on, started to collapse when the peasants started to revolt. There were many factors which caused the peasants to revolt. One major factor was taxation. In England alone, the peasants had to pay four new taxes in a five year span. As the nobility and the king got richer, the poor got poorer. The lower classes were over worked and paid meager wages. The peasants decided that they wouldn't take it any longer. The peasants began to attack the tax collectors, who happened to be nobility. They blamed this problem on the nobility, and all this time they still loved their king. They thought that he had nothing to do with it. With the revolts the peasants gradually received more power and respect from the nobility and the king, and they were also beginning to be feared because they we re the majority of the population. The revolts led to the enpowerment of the common man. With this new found power and respect the gap between the rich and the poor became less. And the feudal system began to crumble even more. With the collapse of the feudal system, the people turned to idea of nationalism more and more. With the people turning to nationalism, they turned away from the church. The church had once been the most powerful aspect in all of Europe. The church had control of everything. The people loved the church because it was their direct connection with God, and it was one of the lower classes only form of entertianment. Once problems in the church began to arise, the people backed away from the church, with no one to turn to. So they ended up turning to their king. There were many contributing factors to why the people turned away from the church. One

Understanding Informal Speak Gonna and Wanna

Understanding Informal Speak Gonna and Wanna Wanna and gonna are two examples of informal spoken American English. Wanna means want to, and gonna means going to. Youll hear these phrases in movies, pop music and other forms of entertainment, although you are less likely to hear them in more formal shows, like the news. These two expressions are not generally used in written English but in spoken English. Wanna and gonna are examples of reductions. Reductions are short, commonly used phrases that are spoken quickly. These reductions tend to be used for function words such as auxiliary verbs. It is important to remember that there are  differences in American English and British English pronunciation. British English also has its own exceptions in pronunciation.   There are different views on whether students should use this type of pronunciation. In my opinion, students who live in North America should at least be familiar with these forms as they will hear them every day. If students decide to use this pronunciation, they should remember that it is appropriate only for informal spoken English and should not be used (except for texting, perhaps) in written English. Reductions in Questions The most common reductions are found at the beginning of questions. Heres a list of important reductions with the pronunciation written out to help you learn to recognize them in everyday American English. To begin with, listen to this reduction pronunciation sound file of the most common questions. Are you ...? aryaCan you ...? kinyaCould you ...? kudjaWould you ...? wudjaDid you ...? didjaDo you ...? dojaDont you ...? donchaWill you ...? wiljaDo you want to ...? doyawannaAre you going to ...? aryagonnaDo you have to ...? dijahafta Focus on the Main Verb If you choose to use reductions, it is important to focus on the main verb in the question to correctly pronounce using reductions. In other words, we quickly speak over the reduced forms (are you, could you, etc.) and stress the main verb. Listen to these example reduced questions to hear how the main verb is stressed. Are you ...? arya Are you enjoying yourself?Are you going to help me tonight? Can you ...? kinya Can you say that again?Can you understand me? Could you ...? kudja Could you help me?Could you visit next month? Would you ...? wudja Would you like to have dinner?Would you answer my question? Did you ...? didja Did you see him?Did you buy it? Do you ...? dija Do you play tennis?Do you eat fish? Dont you ...? doncha Dont you love it?Dont you understand? Will you ...? wilja Will you come with me?Will you finish tonight? Do you want to ...? diyawanna Do you want to have fun?Do you want to eat out? Are you going to ...? aryagonna Are you going to leave?Are you going to have lunch? Do you have to ...? dijahafta Do you have to stay?Do you have to work today? Gotta and Wanna Two of the most common reductions are gotta and wanna. Gotta is the reduction of got to. Its rather strange because its use means have to. In other words, in informal American English I got to get up early means I have to get up early. This is then further reduced to I gotta get up early. Wanna means want to and is used to indicate the desire to do something. For example, I wanna go home. means I want to go home. A synonymous expression is also I would like to go home. However, this form is much more formal.

Example of Molar Mass Calculation

Example of Molar Mass Calculation You can calculate the molar mass or the mass of one mole of an element or molecule if you know the formula for the substance and have a periodic table or table of atomic masses. Here are some worked examples of the molar mass calculation. How to Calculate Molar Mass The molar mass is the mass of one mole of a sample. To find the molar mass, add the atomic masses (atomic weights) of all of the atoms in the molecule. Find the atomic mass for each element by using the mass given in the Periodic Table or table of atomic weights. Multiply the subscript (number of atoms) times the atomic mass of that element and add the masses of all of the elements in the molecule to get the molecular mass. Molar mass usually is expressed in grams (g) or kilograms (kg). Molar Mass of an Element The molar mass of sodium metal is the mass of one mole of Na. You can look up that answer from the table: 22.99 g. You may be wondering why the molar mass of sodium isnt just twice its atomic number, the sum of the protons and neutrons in the atom, which would be 22. This is because the atomic weights given in the periodic table are an average of the weights of the isotopes of an element. Basically, the number of protons and neutrons in an element may not be the same. The molar mass of oxygen is the mass of one mole of oxygen. Oxygen forms a divalent molecule, so this is the mass of one mole of O2. When you look up the atomic weight of oxygen, you find it is 16.00 g. Therefore, the molar mass of oxygen is: 2 x 16.00 g 32.00 g Molar Mass of a Molecule Apply the same principles to calculate the molar mass of a molecule. The molar mass of water is the mass of one mole of H2O. Add together the atomic masses of all of the atoms of hydrogen and water in a molecule of water: 2 x 1.008 g (hydrogen) 1 x 16.00 g (oxygen) 18.02 g For more practice, download or print these molar mass worksheets: Formula or Molar Mass Worksheet (pdf)Formula or Molas Mass Worksheet Answers (pdf)

An Investigative Study on the Book of Matthew Term Paper

An Investigative Study on the Book of Matthew - Term Paper Example By concentrating on the Jewish tradition, the writer leads to a conclusion that he must have been a Jew and that the book was written in a Jewish community. It is speculated that the book was written in the first century AD. Also, the writer concentrates a lot on the Old Testament prophecies of the coming of Messiah, and this, too, leads to the same conclusion, i.e. that he must have been a Jew. The chronology of the book of Matthew covers a vast spun of time. It dates back before the birth of Jesus Christ, as is revealed by the prophecies, dwells on the life and work of Jesus on the Earth and also touches on the future when Jesus would come again. Scholars have also noted that the book of Matthew borrows a lot from the book of Mark, the writings commonly referred to as the Q-source and Jewish custom material. The original language was Greek. Following the closeness between the book of Matthew and Luke, the conclusion follows that the book was written by Matthew, one of Jesus’ disciples, who was a tax collector (Freeborn 156). David Sim, in his article â€Å"Matthew and the Pauline Corpus,† shows that the writer of this book had much knowledge of the epistles written by Paul. He argues that not only do the scriptures rhyme, but also the scriptures in the book of Matthew speak defensively on various topical issues that are addressed by the Apostle Paul in the epistles. Matthew is portrayed in his writings to be a strict law-obeying Jew, unlike the Apostle Paul, who is depicted as a gentile, by and large arrogant and ignorant of the law. The close comparison brings much of inter-textual relation to the two scriptural contexts. Matthew closely alludes to the ideologies addressed by the Apostle Paul and also borrows a lot from Mark. This is clearly illustrated in the narrative mode of describing Jesus’ lifestyle, and this, to a large extent, supports the thematic concern of inter-textuality (Sim 403). As a matter of fact, the comparison of the book of Matthew and other books written by the disciples simply affirms the possibility that the book was written by a Jew and that this happened after the ministry of Jesus on the Earth. There is a great correlation between the books of Matthew, Mark, and Luke, and much contrast emanates from the epistles of Paul. A close evaluation indicates that just as Mark and Luke, Matthew is a Synoptic. However, critics point out that Matthew happened to live and write before the other gospels were created as a lot is likely to be borrowed from the scriptures of Matthew by the other gospels. However, the gospel, according to the book of John, is clearly distinct and cannot fit in such a comparison (Constable 3-4). Cartel Warren, in his article â€Å"Matthew and the Gentiles,† elaborates further on the purpose of the book as having been meant specifically for the gospel. The book, thus, engages in a very detiled discussion on the contemporary gentile world alluded to in the gospel. The writer highlights some key indicators from the book of Matthew that suggest an already predefined mission of writing the scripture. To begin with, the story of creation found in the book of Genesis is clearly addressed in the opening scripture of Matthew. The sovereignty of God’s purpose for Jesus is clearly depicted here. He compares the purpose of Jesus to Abraham’

Nokia Case Study Example | Topics and Well Written Essays - 2500 words

Nokia - Case Study Example The commerce groups are Mobile Phones, Multimedia, Enterprise Solutions and Networks. The straight groups are Customer and Marketing Operations and Technology Platforms. The Nokia mobiles are intended to tender a wide variety of business users elastic access to Oracle Collaboration Suite, via text message, browser, or over-the-air harmonization of calendar and speak to in rank. The effect is endeavor mobility that is both influential and reasonable, enabling IT departments to offer omnipresent admittance to in sequence athwart their organization In current years supply chain management (SCM) has received a huge deal of trade press and academic concentration. For numerous chief executive officers (CEO) the time has come to shift notice to their supply base and hug the principles of SCM. The resource-based approach to planned management suggests that spirited advantage can be found in the varied resources and ability a firm controls. Resources that are valuable, rare, hard to duplicate, and can be browbeaten by the organization can create sustained competitive benefit and earn over standard financial performance. Numerous management specialists propose that companies that learn to get bigger their organizational supply chain management will have a spirited advantage. These learn looks at the conquest that Nokia has had in organization supply chain in Turkey (Bashein, B. J., 2004, 7-13). In a globe where products are copie... For this reason, there is a brawny link amongst how firms manage their people and the financial results achieved. Results from studies of five year staying power rates of initial public offerings; studies of output and stock price in large samples of corporation from manifold industries; and thorough research on auto, clothing, and other industries shows that substantial gains of about 40% can be obtained by implementing high performance management practices. An additional purpose of this paper is to increase about to happen into supply chain ability and the factors that get better its growth. If members of a supply chain are to flourish together they must admit that a learning environment improves the overall efficiency of the supply chain as well as the aptitude of the entity members (Stump, R. L., 2001, 29-48). One significant management practice for lots of companies is the association that they have by means of their suppliers. Supply chain partnerships are relationships flanked by two or more self-governing entities in a supply chain to achieve exact objectives. Basically, these partnerships are usually created to add to the financial and operational presentation of every channel. These objectives are talented from side to side reductions in total costs, reductions in inventories, and greater than before levels of shared information. Over a period of time these partnerships can develop and lead to better service, technological novelty, and product design. Strategic Management Including Mission With leadership comes enormous liability. As the primary company in our industry, Nokia also strives to be a leader in environmental routine. Upcoming generations are relying on us to shelter and conserve the usual environment (Antonelli, C. (2005). Usually, they

How does Macbeth Change throughout the Play?

How does Macbeth Change throughout the Play? Throughout the course of the play, Macbeths character changes from good to evil. As the audience we are given ample opportunities to look at the way in which he changes and the influences that help bring about the shift in character. Shakespeare also uses dramatic devices to highlight Macbeths change. In this essay the influences that Macbeth was exposed to and the effect that Shakespeares use of dramatic devices has on the audiences understanding will be explored. A soliloquy is a classical literary technique it is the act of speaking while alone, especially when used as a theatrical device that allows a characters thoughts and ideas to be conveyed to the audience. In a play, soliloquies are important because these are the thoughts of the character and he/she will always be telling the truth. The soliloquies let the audience keep up with how the main characters are thinking so that the writer can create the image that there are many sides to every character. Shakespeare uses soliloquies to give us an insight as to what Macbeth is thinking, they are un-edited thoughts and opinion that he is not saying to anyone else. As Shakespeare does not use a narrator who can explain what Macbeth really thinks, it is important for Macbeth that he uses soliloquies; as he is a complex character, his entire personality changes throughout the course of the play. Soliloquies are a window directly into his thoughts and emotions. Without them, we would only know, as much as the other characters and by knowing more there is sometimes some dramatic irony which therefore gives the audience power. Macbeth has a few fatal flaws which allow him to receive the title of a traditional tragic hero. The first is his à ¢Ã¢â€š ¬Ã‚ ¦vaulting ambition, and arrogance. This is a result of his hubris, tragic greed and pride. It is these excessive qualities which usually lead to the downfall and ultimately the death of a tragic hero in classical tragedy. After temptation from his wife and witches to perform murder Macbeth, makes this fall from a brave and noble general. This hubris is seen in many of Shakespeares other tragic plays where there is always a tragic hero who realises the error of their ways when it too late. This is seen in plays such as Anthony and Cleopatra, Othello and Hamlet. In William Shakespeares tragic play Macbeth, the state of mind of Macbeth deteriorates throughout the play as we see the transformation of Macbeth, from hero to villain. At the beginning of the play, Macbeth and Banquo are told to have been fighting in the battle. Macbeth is then hailed as brave Macbeth, as a hero because he has killed the rebel McDonald and is continuing to face the Norwegian troops successfully. Then we are told that Macbeth has triumphed again capturing the traitor Cawdor, obtaining ransom and a favourable peace treaty from the King of Norway. For brave Macbeth well he deserves that name - is used by a Sergeant to describe his actions in battle. O valiant cousin, worthy gentleman are used by the King. This shows that Macbeth really was a hero; as such, a compliment from the King was considered a great honour. The King, Duncan sentences Cawdor to death and rewards Macbeth with his title. He becomes a tyrant due to his ruthless ambition to be King, spurred on by some interfering witches putting ideas into his head by predicting that he will be King and Lady Macbeth, his bossy wife. Macbeth feels less and less guilty about the murders he has committed but Lady Macbeths mind deteriorates throughout the play, and slowly the locked up guilt drives her mad. In Act 1 Scene 3 the three witches greet Macbeth as Thane of Cawdor, Glamis and finally King. The belief in the existence and power of witches was widely believed in Shakespeares day, as confirmed by the witch hunt craze. The practice of witchcraft was seen to undermine and threaten the established order of religion and society, and so was not tolerated. The belief of the majority during the seventeenth century suggests that the witches are powerful figures who can exercise great power over Macbeth. Also King James the First took a great interest in witches, having many killed, however most importantly he believed in witchcraft and its power. The three witch characters in Macbeth are seen as evil. It could be concluded that they were responsible for creating Macbeths evil desire for the throne, therefore the audience may be influenced by Shakespeares portrayal of the witches and believe his representation of them. Macbeths character begins to develop in the way he reacts to the witches prophecies. The witches planted seeds of ambition in his mind and he lets them fester until he begins to believe them. Later in the scene Macbeth is actually announced Thane of Cawdor. In a soliloquy Macbeth ponders upon what the witches have predicted This supernatural soliciting cannot be ill cannot be good. If ill why hath it given me earnest of success commencing in a truth? At this point Macbeth is trying to convince himself that there is nothing wrong with what has happened and that if it were evil then something good would not have come from it. The fact that repetition is used emphasises the main theme of the play, the balance between good and evil. When evil prevails everything takes a turn for the worst reminding us to choose good over evil. He then goes on to say: My Thought, whose murder yet is but fantastical. This quotation shows that Macbeths idea to murder Duncan is still only a fantasy and is not reality, indicating he is unsure and may need persuasion either way. At this point in the play he is in doubt or sitting on the fence. Banquo then interrupts Macbeth during his speech saying Look how our partners rapt. This could symbolise how there is a direct contrast as now Banquo is the symbol of good and Macbeths integrity is in question. Macbeth then says: If chance will have me king then chance will crown me without my stir. From this quote w e can see that Macbeth is willing to let fate take its course, and accepts that what will be, will be. The witches prophecies make him believe he will be crowned without having the act noble. However this is not what happens, Macbeth feels the need to direct his destiny to ensure his place on the throne. The next soliloquy is short and it deals with Macbeths views on who was the currant heir to the throne the Prince of Cumberland. -The Prince of Cumberland: that is a step on which I must fall down, or else oerleap, for in my Way it lies. At this point Macbeth is filled with anger and jealousy. Macbeth is stating that the Prince of Cumberland is in the way of him and the throne. Macbeth knows he must deal with the prince somehow, or else he will be beaten by him. At the end of the speech his tone is more calm and controlled as he maintains his decency and morality by masking what lies beneath. Let not light see my black and deep desires. It is apparent that he is surer than in the previous speech as no questions are asked, showing his state of mind is less doubtful. Although he is angry, especially at the beginning of the speech, Macbeth seems clearer in his mind about his plans concerning gaining the throne. However he is still aware that it is wrong to think such black thoughts. The main change in Macbeths character from the previous speech is that he is more certain in his mind and in his actions. He is more decisive and in addition he is becoming increasingly deceptive. In the next soliloquy, in Act I Scene 7, Macbeth finds himself struggling with his conscience, over the possibility of regicide. He is troubled that the consequences he would face were enormous, and that there are many reasons why he should not murder Duncan. At the beginning of the soliloquy he has made no decision as to whether the deed will be carried out and at the end of the soliloquy he is still undecided. Macbeth is speaking as his servants are preparing for Duncans arrival at Macbeths castle. This is also a time when Macbeth realises that what the witches predicted is coming true. The soliloquy opens with a euphemism of the word murder If it were done. Macbeth uses this, and other, euphemisms because murderous thoughts are alien to him. Macbeth is depicted by the language to be a very moral and conscientious man. The euphemisms show that the horrid deed disgusts him, because he knows that regicide is a serious sin punishable by eternal damnation. There is also an example of alliteration in this speech: If th Assassination Could trammel up the Consequence, and catch, With his Surcease, Success The sibilance used in this quotation draws attention to surcease and success. The use of these words is ironic because, it is very rare that death and success are related to each over. Macbeth is willing to sacrifice the afterlife for greatness, now, in this life. At this point Macbeth is clearly giving the idea considerable serious thought. He goes on to list all the decisions why he shouldnt kill Duncan. This shows he is still logical in his decisions and he is aware of how traitorous it is for a host and kinsman to kill the king. He should be the one person who should risk his own life to stop such a thing happening to the king whilst he is in his house Not bear the knife myself .In this soliloquy Macbeth reveals to the audience his lose morals, because the theme of this speech is that he regards murder as worthwhile and thinks there is nothing wrong with it if you benefit. However Macbeth recognises that it is his ambition to become King that will lead to his downfall. But in these cases We still have Judgement here, that we but teach Bloody Instructions, which, being taught, return To plague th Inventor. Macbeth is now aware that his bad deeds will come back and plague him; this is a factor which occurs in most of Shakespeares tragedies where the main character contributes to his own downfall. At this point in the play the audience may start to really dislike his character. He is showing no signs of doubt. It shows he can not differentiate between good and evil because he is so ambitious he is focused only on becoming King and it does not matter to him how he achieves his goal. During the next soliloquy the murder is immanent; Macbeth is waiting for the bell which is the signal for him to go a kill Duncan. This is a very edgy and tense time for Macbeth his mind is tormented and so he begins to hallucinate, and he sees a dagger. Is this a Dagger which I see before me, The handle toward my Hand? Having this speech just before the murder creates an air of apprehension. There is a sense that there is no going back. The bell which Lady Macbeth rings is a sign for the act of murder to begin; this adds to the intensity of the speech and creates suspense. Macbeth is now more recognisable as evil. The bell signals the beginning of the end for Macbeth, his character can never return after this night, and his deeds become more and more gruesome and evil as the play progresses. It now seems that he is eager to murder Duncan; Come let me clutch thee. This shows that Macbeth is anticipating how the murder will be carried out. Instead of contemplating whether he will murder Duncan, he is now deciding how to murder Duncan. Macbeth is no longer using the reasoning, which separated him from animals, and has reduced himself to the level of an animal. The animal, which is mentioned, is the wolf, which in Macbeths age, was a symbol of witchcraft and evil, again showing that Macbeth is now predominantly evil. His lack of reason is shown by the less frequent use of euphemisms. Even though Macbeth still uses some euphemisms, his conscience is scorched, and during this soliloquy he uses the word murder for the first time. Macbeth himself seems to have an exceptionally low view of himself at this point; he compares himself to a rapist, a ghost and a wolf. The Wolf, Whose Howls his Watch, thus with his stealthy Pace, With Tarquins ravishing Sides, towards his design moves like a ghost. Macbeth despises himself for what he is about to do, it shows weakness in his character because he is willing to sacrifice any sort of morals which he had before to satisfy his greed. At the end of the speech a rhyming couplet is used to emphasise the murderous deed as Macbeth hopes the bell does not wake Duncan for with it comes his death. - Hear it not, Duncan, for it is a Knell, That summons thee to Heaven or to Hell The next soliloquy in Act 3 Scene 1 is a reflective one as Macbeth is now king, you would have thought that at this point he would be content having achieved his goal. This soliloquy contains thoughts of Banquo as Macbeth feels threatened by him, as the witches told him that Banquo will get kings not be one meaning his sons will become kings, this scares Macbeth. In this speech a lot of Banquos qualities are listed like how wise, brave and noble he is. There are definitely some similarities between Banquo and Macbeth at the beginning of the play. Macbeth still has a very high view of himself, even though he is now a murdering tyrant. My Genius is rebukd, as it is said Mark Antonys was by Ceasar. This shows how Macbeth sees himself as a genius and also compares himself to previous great emperors such as Mark Antony. Nevertheless, deep into the story Macbeth still refers back to what the witches said, it is obvious they were a big influence on the play and on Macbeths actions. They haild him Father to a Line of Kings. Upon my Head they placd a fruitless Crown, And put a barren Sceptre in my Gripe Here it is said by Macbeth that the witches had told him that Banquo would have sons who would become Kings, and he would not have children who would become heir to the throne. Macbeth feels bitter and jealous because he has fought and given up so much to become king and now he feels it was all pointless, perhaps he is beginning to regret all his evil deeds. For them the gracious Duncan have I murderd. The fact that Macbeth has referred to King Duncan as gracious shows that he still has respect for him and may be starting to regret his deeds. This speech is essentially saying Macbeth knows that he has sacrificed a great deal but is still not a lot better off, and still it is Banquo who is prophesied to be the happy one with his children being part of a long line of Kings. Macbeth is beginning to see his own demise and feels; regret and fear and traces of guilt for the murder of Duncan. However outwardly he is still confident, happy and able to carry out murders if he feels it can sa ve him. In the soliloquies found in Act 5, Scene 3 the speech provokes sympathy for a now wrecked and broken man. As the first words are I am sick at heart this is quite a ground breaking statement as it is Macbeth declaring he is depressed and he is emotionally troubled. Perhaps his heart is ill due to it being polluted with regret and with all the evil he has committed, and for what? There is no material gain for Macbeth and definitely no emotional gain. There a slight hint of suicide about this speech as Macbeth says I have livd long enough. He uses colours again to symbolise how he is feeling at the time and also autumnal metaphors, mentioning the Yellow Leaf which implies that he has passed his time and is a wilting leaf whom is dying and will drop to the ground and be forgotten. This is on the whole a sad soliloquy as it is shows the audience Macbeths absolute regret and his acceptance that what he has done did have consequences, in that he has lost all his honour, he is not loved, he is incapable to be obedient and is lonely without a friend in the world. As Honour, Love, Obedience, Troops of Friends, I must look not to have There is a significant alteration in Macbeths character now as he now no longer possesses the desire to do anything with his life, he has lost all ambition and any drive towards anything, his attitude is extremely pessimistic. The final soliloquy just reiterates what was said in the previous soliloquy. It talks about the death of Lady Macbeth, life and the fragility of it. An excellent example of just how demoralised Macbeth is at this stage of the play is his reaction to the news that his wife has died. His reaction is not mournful and there are not even any signs of sadness, he merely says that now is not a good time for her to die and there would have been an appropriate time for he to pass away. She should have did hereafter; There would have been a Time for such a Word The final lines of the soliloquy probably reflect his view on life: it is a Tale Told by an Idiot, full of Sound and Fury Signifying nothing. Throughout the play we see a complete and extreme change of Macbeths character, with a few aspects remaining constant. In the beginning, he is a faithful and loyal servant of the King but this soon changes. Both the witches and Lady Macbeth help his ambition develop and fester in his mind. In the beginning Macbeth is determined to prove to his wife that he loves her and his worth as a man. However, from this point onwards Macbeths ambition motivates him and overcomes his conscience, making him increasingly determined that nobody is going to stand in his way. He no longer needs Lady Macbeths persuasion and involves her less and less in his business. Nothing else appears to matter to him except his kingship and he is prepared to do anything to keep it, despite the fact he knows it is wrong. He reached the height of his wickedness when he mercilessly slaughtered Macduffs family, women and children. By the end of the play he has turned into a evil, slightly mad, tyrant and his determinat ion to keep hold of his crown eventually costs him his life.

Marketing Plan Laser Eye Surgery

Laser XY, Inc. Marketing Plan Week 3 Assignment 1 MKT500 July 22, 2012 Executive Summary Laser XY is preparing to open up Clinics in predominantly Afro-American areas. It will be using promotional tools directed at Afro-Americans with Glaucoma. The strategy of Laser XY is to assist the Afro-American communities due to this groups high-risk for eye diseases. Thus, the company creates communications that conveys a positive concern for the eye health of the Afro-American communities.Laser XY has completed the initial market research to evaluate the potential sales opportunity in the United States (â€Å"Glaucoma health guide,† 2012). If successful, Laser XY is prepared to launch clinics in the Canadian markets as well in order to address the customer needs. As part of the preliminary research, Laser XY identified the market and target segments for its services and completed a Strengths, Weaknesses, Opportunities, and Threats analysis to evaluate business fit. In addition, Laser X Y created and effectively communicated its position statement for the clinic lunch. â€Å"Glaucoma health guide,† 2012) Laser XY background Laser XY is a specialty clinic that performs Laser correction for African Americans with Glaucoma. Laser XY is an exciting, life-enriching procedure. Laser XY understands that each patient must feel fully comfortable with his or her decision to have the treatment, as well as with the vision care team who will supervise each step of the process. That's why Laser XY combines proven, state-of-the-art, FDA-approved technology with a professional team that specializes in Glaucoma correction. Strategic mission statementLaser XY â€Å"Healthy Vision for Life: Focus on African-American Eyes† is the latest aspect of its ethnical marketing platform to raise awareness of the eye health needs of at-risk group. The initiative started with the fast-growing African American market at higher risk for many eye health issues, in 2013. In addition to superior experience, Laser XY ensures the utmost success and safety during laser vision correction involves using state-of-the-art equipment and highly trained personnel. This is translated into a higher cost compared to the so-called â€Å"discount Lasik chains†. We believe that our patients understand that a compromise on quality is unacceptable when it comes to one's vision. It is our commitment to best service and technology. † Marketing plan Determine and decide upon at least one (1) foreign market for the product and service. Provide your rationale for this market. Canada is a world leader in laser eye surgery and every year almost 40-50% of the laser eye surgery-taking place in Canada is conducted by a number of companies. The cost of laser eye surgery in Canada is more reasonable and affordable.This is due to a favorable exchange rate on the Canadian dollar, the lack of laser royalty fees in Canada, and the cost-effective economies of scale that are achieved in a sub-specialized center with many patients. According to the 2006 Census by Statistic Canada, 783,795 Canadians identified themselves as black, constituting 2. 5% of the entire Canadian population * About 30% of Black Canadians have Jamaican heritage. * An additional 32% have heritage elsewhere in the Caribbean or Bermuda. * 60% of Black Canadians are under the age of 35. 60% of Black Canadians live in the province of Ontario. * 97% of Black Canadians live in urban areas. There are 32,000 more black women than black men in Canada (â€Å"Why chose Canada,† 2012) Discuss the potential audiences for a marketing plan and the needs of those potential audiences. Worldwide, Glaucoma is the second leading cause of blindness. It is also the first leading cause of blindness among African Americans. It is not clear why people of African ancestry have higher rates of glaucoma and subsequent blindness than Caucasians.One factor may be that African-Americans are more susceptible to devel oping elevated eye pressure (IOP) earlier in life, which is thought to contribute to optic nerve damage and eventual vision loss. Another reason may be that patients of African descent are less likely than Caucasians to have early eye examinations that may detect and treat glaucoma. Glaucoma affects 1 in 200 people aged fifty and younger, and 1 in 10 over the age of eighty. If the condition is detected early enough it is possible to arrest the development or slow the progression with medical and surgical means. Glaucoma Treatment, 2012) Marketing Strategy: ? Target Market: Low to Middle Income consumer’s ? between the age of 18-up 1) Positioning: To create and increase buyer awareness of the Laser XY services and brand. To attract new customers, resulting in increase in sales and market share for Laser XY insurance in the private health insurance industry along with encouraging long-term relationships with the existing and new customer through advertisement and media. It is e ssential that this target segment use all the marketing variables.In particular a judicious use of pricing policy can lead to excellent growth in sales revenues. 2) Product Line: Laser XY provides members with clear vision and freedom at a lower expense. Augmented services include care booth before and after the Lasik laser eye surgery, with four years free of charge guarantee, and customer support. 3) Price: Below competitors. Interest Free special for 12 or 24 months! Spread the cost of laser eye surgery over 12 or 24 months and pay no interest if you repay the total cost within the agreed timeframe. No deposit required. 2, 36, or 24 convenient monthly payments No early settlement fees or penalties. Laser Cost for One Eye – $1500, Laser Surgery Cost for Two Eyes – $3000. 4) Promotion: Laser XY will establish outlets and free vision screening booths in localities that have a high Afro-American population. Special outlets to be organized and price-offs to be offered fo r limited time period. This will allow the members to expand benefits with a lesser payment. Major newspapers, trade magazines and other health periodicals will be used to promote the service.Along with brochures describing the benefits of Laser XY surgery insurance will be made available in all services outlets. In addition, Laser XY, Inc. will promote the service via the Internet, providing a large amount of information, using banner exchange, and contacting particular user groups. (Glaucoma Treatment, 2012) Discuss the target market and provide a rationale for this target market. Consider the strategy of Laser XY. It declares the Afro-American communities as a high-risk group for eye diseases and creates communications that conveys a positive concern for the eye health of the Afro-American ommunities. For instance, Laser XY will open booths for checking eyes. This is a strong marketing strategy. When the potential customer presents herself for a check-up a need for service is rev ealed and the customer is directed to Laser XY. ? Laser XY sends communications targeted at the Afro-American community. It shows concern for the members of the communities, communicates that the Afro-American communities are at a far greater risk with a detection of Glaucoma, and so they need Laser XY services.The valuable education that they give is a disguised marketing communication targeted at this potentially lucrative segment. From the perspective of Laser XY, the Afro-American communities are a potentially attractive and lucrative segment. Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company. The use of SWOT analysis is important to identify ways to minimize the effect of Laser XY Inc. weaknesses while trying to maximize its strengths and at the same time recognize ways to exploit its opportunities and respond to its threats.Strengths: * Afro-American communities as a high risk group for eye Glaucoma causes this a potentially attractive a nd lucrative segment * Unique offering with little or no competition in the market. ? * Locating Laser XY Inc. stores in Afro-American predominant areas and using promotional tools directed at Afro-Americans will go a long way in increasing the market share of Laser XY, Inc. Weaknesses: * Lack of brand name and reputation in the marketplace as compared to existing clinics. ? * Laser treatment does not give a surety of a 20/20 eye vision.However, it allows the patient to have a proper vision in absence of any glasses or corrective lenses. Such improvement encourages the patient to take a chance with the complication associated to laser eye surgery. Being a startup company, there is lack of strong financial base for spending on advertising or promotions compared to established clinics. Opportunities: ? * Strong growth opportunities in emerging markets in US, as well as strong potential in developed markets in Canada * The development of this service especially for Afro-American commun ities opens up new opportunities or Laser XY Inc. to maximize its revenues from the Afro-American segment. * Laser XY Inc. will show concern for the members of the communities, communicates that the Afro-American communities are at a far greater risk of Glaucoma, and so they need Laser XY, Inc. Threat * Threat of competition from established clinics as well as new potential entrants in the market due to low barriers of entry. ? * Major threats are potential imitation from other competitors and need to offer new products regularly in order to maintain competitiveness. Clients choosing more economical vision correction choices, such as prescribe eye drops, eyeglasses, and contact lenses. * Cost of LASIK eye surgery cost differs widely from one provider to another and depends on many factors. African American is a high risk of vision loss from this disease. With the commitment of our professional management team and enthusiastic staff, the culture of the organization driven by Laser XY , Inc. has been created to make a difference to this targeted group.Our marketing segment is to exploit our services for both men and women from low to middle segments of the society that are willing to use our services. Our target customers will not only have optional payment plans, it will also encounter superior experience, safety laser vision correction. This involves using state-of-the-art equipment and highly trained personnel. Furthermore, locating Laser XY, Inc. stores in Afro-American predominant areas and using promotional tools directed at Afro-Americans will go a long way in increasing the market share of Laser XY, Inc.References Glaucoma /treatment. (2012, June). Retrieved from http://www. glaucoma. org/treatment/laser-surgery. php http://adam. about. net/reports/000025_8. htm African-Americans' glaucoma risk http://outlook. wustl. edu/2011/dec/glaucoma-risk Glaucoma health guide. (2012, July). Retrieved from Glaucoma http://health. nytimes. com/health/guides/disease/gl aucoma/risk-factors. html Why chose canada. (2012, July). Retrieved from Why choose Canada–http://www. lasikmd. com/north-york/corporate-information/why-choose-canada